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Keywords - Understanding What Keywords Are and How to Use Them    by Brenda Schultz

Wikipedia Definition of Keywords: They are the words that are used to reveal the internal structure of an authors' reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.

Firstly you need to understand how web pages work in order to understand the true meaning of Keywords. Web sites are 'ranked' by search engines e.g: Google & Yahoo. Your ranking matters a lot if you are not paying for advertising. Paid advertising appears on the top or right of every Google search. Your ranking will be where you are placed in the search for web browsers, you could appear at the top of page one of the search or on page 2, 3, 4 etc - now think about how many people take the time to click through all the pages looking for the right website.

So whatever you do - ensure that you are ranked highly maximize your S.E.O. (Search Engine Optimization) which includes Keywords. Do not miss all the steps needed to be an internet marketer - they are all important. Do not short change yourself by not doing all the necessary research.

Keywords, are search words that the web browser (potential customer) enters when looking for something i.e. knowledge or product. Keyword phrases are words that match your keywords but are longer than 1 or two words e.g: keyword: fish tank: keyword phrase: salt water fish tank supplies.

Understanding exactly what your target market wants and needs and what they enter as keywords or keyword phrases is vitally important. You also need to investigate what keywords your highest ranking competitors are using. When searching for the all important niche market and you are doing in-depth research on competitors and potential customers, this part of taking note of what words are being used for searches is very important. Search engines are machines they will look for keywords and keyword phrases to ensure that your page/site appears under the right search by the relevant browser.

If you do paid advertising - your advertisement is assessed on keywords and keyword phrases and your pay per click rate is higher if you use the mainstream of keywords.

Another very important factor is to make sure that your website and the page that you are optimizing has the relevant keywords? Do not put up pages that just there for keyword ranking i.e. too many keywords - search engines recognize the pages that are trying to 'buck the system" Your content must be written for your customers.

Google - keyword tool and you will find a free easy tool to use - put your initial keyword in and see the list of associated words you can use. Also go onto sites like amazon.com to see what books people are searching for in your niche market and try yahoo answers to see what questions your potential customers are asking.

Keywords are vitally important and its important for you to spend a lot of time researching what keywords are necessary for your Website taking into account what you potential customers will be typing into the search engines.

Keywords, keyword phrases and the amazing effect of Keywords for your online business

About the Author

Brenda switched from the Financial Services to Online Marketing. Love the opportunities but spent many months online to discover too many scams. Knowledge is the key to success. http://www.rdcit.com/
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